The New (Old) Ground Game

Pollsters, consultants, and data-crunchers: if you want to find the biggest losers from last night, go look in the mirror.

The “ground game” is not what you thought it was.

Data is not king. Polls do not win elections. Numbers do not deliver the White House. For better or worse, we are back to a style of campaigning that predates all of that.

And maybe that’s not such a bad thing.

Author: David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian. View all posts by David Wolf

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